Date Published: 27/05/2009

Source: moredirt.com

SUGOI Performance Apparel, introduces a new high-performance material that combines moisture management, thermal insulation and anti-bacterial properties with an outstanding soft touch: FinoCarbon.

Designed to be worn next to skin, the SUGOI FinoCarbon base layer garments create an ideal micro-climate for high aerobic output activities, while also providing a lush hand feel suitable for lifestyle use.

FinoCarbon is a double jersey knit, brushed on both sides for softness and to increase thermal insulation. Thanks to the double-knit construction, the increased surface draws moisture away from the skin quickly and transports it to the outside of the garment. This technology allows for an overall dry and warm sensation for the athlete, and is essential to achieve temperature regulation.

FinoCarbon not only features the moisture management functions of polyester; it also has a mechanical, Lycra-free stretch which allows for complete freedom of movement. Another benefit of mechanical stretch is a lighter weight garment.

FinoCarbon offers an anti-odor property which is extremely important for athletes; silver ions embedded in the fiber eliminate odor-causing bacteria, while nano-sized carbon particles derived from renewable resources absorb the left-over bacteria and dissolve them. Silver has been recognized as an anti-bacterial agent for centuries, first being used in medical bandages and later in refrigerator freezers for anti-bacterial purposes. These anti-bacterial properties are long-lasting and do not wash away over time as do many other competitive products on the market.

The SUGOI Fall 09 FinoCarbon base-layer items have a buttery-soft hand feel, offer superior moisture transfer, are lightweight, quick to dry and easy to care for.

Gotta love technology.  Remember when you could choose between Cotton, Polyester or Wool?

Video bike profile for the Lynskey Helix road bike.

With all the good video content out there.  It is sometimes fun to breakdown an actual Tv commercial.

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USA Cycling announces its 2009 Club of the Year winners…Receiving the Division I Club of the Year designation was the Century Road Club Association (CRCA) (New York, NY). With women, juniors, and masters-specific programs, as well as coaching and officiating activities, there is something for all 641 of the club’s members. CRCA’s Spring Bear Mountain road race, which is considered an important event in the northeast, drew 700 riders in 2009. In addition, the Division I club promotes nine other events throughout the year, offers several clinics, and hosts activities like the Mengoni Kid’s Ride, annual club party, world championship viewing party, and Tour of Flanders party. CRCA’s efforts to give back to the community included supporting the Central Park Conservancy, NYC’s Transportation Alternatives, New York Alzheimer’s Association, the Lance Armstrong Foundation, the American Lung Association, Proud Parents, and the Harlem Academy. For more information, visit www.crca.net.

It amazes me how in tune some manufactures are with the world.  I think this is great.  The only question I have is how much of a percentage they are giving to breast cancer.  Anyone know?

Great video on  the Advantage from Ellsworth.

We have just launched our website at www.bikeshop-lv.com.  As with any new website, we will be tweaking the site over the next few months.  If you have any recommendations please take comment here.